Employer Branding & Talent Strategy
How does the labor market perceive us, how do we compete for talent, and what is the optimal strategy to attract, retain, and develop key talent?
Who is this report for
- CHRO
- VP of People
- Talent Acquisition Director
- Employer Branding Director
- HR teams
Report description
The report provides a comprehensive assessment of the employer brand and competitive position in the labor market.
It combines employee perception analysis, salary benchmarking, EVP evaluation, and the design of an attraction and retention strategy.
The result is an actionable employer branding strategy with a differentiated EVP, activation plan, and tracking metrics.
What this report covers
Employer Brand Diagnosis
Employer Brand Benchmark vs Competitors
Employee Value Proposition (EVP) and Gap Analysis
Talent Competition for Critical Roles
Employee and Former Employee Sentiment Analysis
Recruitment Funnel and Efficiency
Compensation & Benefits Benchmark
Retention Drivers and Turnover Analysis
Organizational Culture: Perception vs Reality
Employee Experience Journey
Diversity, Equity & Inclusion (DEI)
Presence on Job Platforms and Digital Talent Marketing
Employer Brand Health Metrics
Strategic Recommendations and Employer Branding Roadmap
Typical use cases
Redesigning the employer brand to compete for tech talent in a tight market.
Employer brand diagnosis prior to an expansion with mass hiring.
Evaluating the employee experience as part of a cultural transformation.
Building the talent acquisition budget case for the CFO.