Reputation Analysis
How do key stakeholders perceive our brand, where are the reputational risks, and how can we strengthen our corporate reputation?
Who is this report for
- CEO
- CMO
- Communications Director
- Public Relations Director
- Brand management and crisis teams
Report description
The Reputation Analysis report comprehensively evaluates brand perception across multiple dimensions: public sentiment, media coverage, stakeholder perception, and digital health.
It identifies the drivers that build or erode reputational capital and maps latent risks before they become crises.
Recommendations include a prioritized reputation management plan with preventive, corrective, and brand-building actions.
What this report covers
Global Reputation Index and Evolution
Multidimensional Sentiment Analysis
Media Coverage and Dominant Narratives
Key Stakeholder Perception
Digital Brand Health (SEO, Social, Reviews)
Reputational Risks and Vulnerabilities
Reputational Benchmark vs Competitors
Brand Territories and Associations
Key Opinion Leaders and Influencers
Historical Crisis Analysis and Resilience
Employee Advocacy and Employer Reputation
Identity-Perception Alignment
Reputation Strengthening Opportunities
Strategic Recommendations and Management Plan
Typical use cases
Reputational diagnosis prior to an IPO, merger, or leadership change.
Post-crisis evaluation to measure impact and guide recovery.
Building a data-driven corporate communication strategy.
Semi-annual reputation health monitoring for the board of directors.